Our co-Founder, Stéphanie, shares her secrets on “7 Ways to Become French”
WEAR FRENCH SNEAKERS
Since I was a child I've frequently worn sneakers for comfort. A few years ago, I discovered the French ethical sneaker brand VEJA. Their sneakers are so comfortable, they have a really cool design, but even more than that, the materials they use, including the rubber, has a highly ethical origin.
BUY FRENCH ART
I love the French illustrator Marine De Quenetain so much. Marine has become very popular in the Parisian Beauty Industry (and now worldwide). Her style is so fancy, happy and arty. She has a lot of artistic references and we love working with her. You can purchase her prints online.
WEAR FRENCH FASHION
Sezane is a French brand that just opened a location in New YorkCity (254 Elizabeth Street) and I highly recommend people visit the store. I love their relaxed yet chic style, which I believe embodies the French “everyday” outfit. I also love their newsletter, Le Journal, which does a great job of summing up the French way of life:
Sézane is for all women with a French spirit- les femmes libres. We’re for beautiful chaos, glorious failures. Celebrating the profound and the banal. Basic, fundamental sweetness- the very small pleasures that heighten the joy of living. Born of female ingenuity, Sézane has always been a means through which we celebrate liberty ‘The French Way’. We’ve evolved through an exchange of ideas, uninhibited creativity and instinct.
Working in the Beauty Industry led me to know a lot of passionate people, one of whom is Frédérique Verley, VOGUE Paris Beauty Editor and Co-Founder of Association Sauvade, a non-profit organization whose purpose is to save abandoned cats and dogs from Reunion Island (nearby Mauritius Island). I found my dog, Bullette, on their Instagram account and I couldn’t resist. A few weeks later she was the new member of our family.
SHOP LIKE THE FRENCH
Each time I am in Paris, I try to go to La Grande Epicerie from Le Bon Marche. I know that I will find some of the most healthy organic food ever, and I also know that the restaurant on the 2nd floor will then provide me with a combination of simple and intense flavors. After lunch, I cross the road through the internal passerelle, which brings me to the Fashion and Beauty departments. I do my best to stay very reasonable in shopping and I try to resist. But sometimes I don’t because LBM is,undoubtedly the perfect Parisian temple of fashion and beauty. My favorite bags are the special edition of Le Bon Marche last summer — I even had one customized.
EAT LIKE THE FRENCH
When I was a student at university, I had little time for lunch between classes. Luckily there was a Le Pain Quotidien on the corner and we would have a bite there all the time. It was one of the best time in my life, with my friends, when we spent time together at Le Pain Quotidien. We still do it today (with the same friends!). I can’t deny that now, when Richard and I, or with our kids, push the door to enter one in Europe or in the US, it brings me back to my student years.
USE FRENCH COSMETICS
The luxury, organic skincare market is full of lovely brands, but I love Delbove Cosmetics the most. It was established in Belgium in 1967, and provides some truly efficient organic skincare treasures. I am totally addict to my everyday ritual, The Magical Ritual. It's very simple and only takes me about 2 or 3 minutes every morning. My skin has never been better since I started using this three years ago.