PRIVACY POLICY – GDPR
DATA PROTECTION STATEMENT AND CONSENT TO DATA USAGE
Data protection is a matter of trust, and your trust is important to us. To help you feel secure when visiting our website, we strictly adhere to legal provisions regarding the handling of your personal data. Below, we explain what data we collect, how we use it, and your rights regarding this data.
1. CONTROLLER AND DATA SUBJECT RIGHTS
The controller responsible for the collection, processing, and use of your personal data under Belgian law is RIVIERA BELLA SA (hereinafter referred to as LEBON Oral Care). You can contact LEBON using the following:
• By mail: RIVIERA BELLA SA, Rue de l'Abbaye 67, 1050 Brussels, Belgium
• By email: customerservice@lebonandlebon.com
You may request access, rectification, blocking, or deletion of your personal data at any time, free of charge, using the contact methods above. You may object to the use of your data in whole or in part for specific purposes.
Data processing is based on the following legal grounds:
• Fulfillment of a contract (e.g. online orders, account creation)
• Consent (e.g. newsletter subscription, non-essential cookies)
• Legitimate interest of RIVIERA BELLA SA (e.g. site security, fraud prevention, statistical analysis)
2. COLLECTION AND USE OF PERSONAL DATA
Personal data describes details related to the actual or personal relationships of a specific or identifiable individual. This data includes, for example, your name, your phone number, your address, and any existing data that you provide to us when you register and open your customer account.
2.1 Customer Account
When creating an account ("My Account"), we store your name, email, password, and other personal info to manage your orders and preferences securely.
2.1.1 Customer Account Setup
• The following information must be provided when registering a customer account (mandatory disclosures):
• your email address
• your password
• your first name
• your last name
It is not necessary to provide your billing address when you order something. For your order, we need your pickup name, your shipping address, and your payment information. We need your email address to confirm the receipt of your order and its shipment, and to communicate with you in general. We also use your email address to identify you (as a login name) when you visit your customer account.
2.1.2. Use of the customer account
You can use your LEBON customer account to log in to the LEBON oral care online store in any language. If you do not log out of your customer account, you will remain automatically logged in. This feature allows you to use some of our services (for example, My Cart) without having to log back into your customer account.
2.2 Order Processing
We collect and use your data for processing purchases, customer service, order delivery, invoicing, marketing, and fraud prevention. Data is shared with third parties (e.g. delivery companies, payment providers) only as necessary to fulfill these tasks.
2.3 Marketing Usage
We use your data to improve your shopping experience and send you tailored product recommendations.
This includes browsing behavior, device info, and order history.
The use of your personal data for advertising purposes can be contested at any time, whether globally or for individual measures, without incurring any costs other than transmission fees according to the basic rates. A notification in text form sent via one of the contact options listed in point 1 is sufficient for this purpose.
2.3.1 Newsletter
Your email is used to send newsletters only with your explicit consent.
You may unsubscribe at any time via the unsubscribe link or by contacting us.
2.3.2 Advertising Banners
We use pseudonymized data from your visits to show you relevant ads (retargeting), often via cookies or pixels. No personal identifiers (like name or email) are used in these cookies.
3. COOKIES
Cookies help us optimize your experience. Some are necessary (e.g. shopping cart functionality), others are for preferences or analytics.
3.1 What Are Cookies?
Small data files stored on your device. Session cookies disappear when you close the browser; permanent cookies last longer (1 month to 10 years).
3.2 Cookies We Use
Most are session cookies. Some are persistent and help us recognize returning users and improve content accordingly.
3.3 Cookie Data
Cookies contain pseudonymized data only (no IP address or identifiable info).
3.4 On-Site Targeting
We analyze user behavior to deliver customized content and product suggestions, without identifying individuals.
3.5 Third-Party Cookies
We use cookies from partners (e.g. advertising platforms). These may include viewed or purchased items but remain pseudonymized or anonymized.
3.6 Retargeting
We use technologies that display relevant ads based on your prior site activity. This is done via cookies and is fully pseudonymized.
3.7 How to Disable Cookies
You can restrict or block cookies in your browser settings. Use the help section of your browser to manage these preferences.
4. SERVER LOG FILES
When you access our site, technical data (e.g. IP address, date/time, browser info, visited pages) is stored in server logs to improve service and detect issues.
5. WEB ANALYTICS
To optimize our website, we use tracking technologies, notably Google Analytics.
5.1 Google Analytics
This service (by Google Inc.) uses cookies to analyze usagewww.google.comIP addresses are anonymized within the EU. You may opt out using this browser add-on: http://tools.google.com/dlpage/gaoptout?hl=en.
Or click the provided opt-out link on our site.
6. RETARGETING & THIRD-PARTY AD SERVICES
For ads and retargeting, we may allow these services to place cookies on your browser:
• Double click by Google, Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ;
https://www.google.de/intl/en/policies/technologies/ads/
• Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ;
https://www.facebook.com/about/privacy
• STMM Holding SASU, 3 Allée Circulaire, 94440 Villecresnes, France
https://www.fruiteo.com/mentions-legales
7. SECURE DATA TRANSMISSION
Your personal data is transmitted securely via SSL (Secure Socket Layer).
We also implement technical and organizational measures to protect your data from unauthorized access, loss, or misuse.